The Decision Ledger | Basharaa BASHARAA The Decision Ledger How to measure advisory impact in dollars, not deliverables Most consulting engagements end the same way: A polished deck. A roadmap. A list of recommendations. Then nothing happens. The advice sits in a Google Drive folder. The roadmap becomes a museum artifact. And six months later,...
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Why Your Data Team Can't See What's Coming
Why Your AI Tools Are Failing You You’ve done everything right. You’ve licensed the latest AI platforms, your teams have access to the most powerful models, and your dashboards are lit up with data. You have followed the playbook for digital transformation. So why does it feel like you’re flying blind? The hard...
Your New Job Isn't to Have Answers, It's to Ask Questions
For the past year, nearly every boardroom has asked the same question: “What is our AI strategy?” Most have settled for a depressingly timid answer: integrating AI tools into existing workflows. They’re putting a faster engine in a horse-drawn carriage. This is a failure of imagination. The real opportunity isn’t to use AI; it’s to...
Why the AI Bubble Popped for Tourists, Not for Architects